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Digital marketers, website owners, e-commerce businesses, and advertisers who want to optimize user experience and target audiences effectively.
This software works by placing small data files (cookies) on a user's device when they visit a website. These cookies collect info about the user's interactions and send it back to the software, which then processes the data to generate insights about behavior and preferences.
Yeah but you gotta follow privacy laws like GDPR and CCPA, and usually need user consent before tracking.
Generally no, they’re designed to be lightweight but too many scripts can affect load time.
Most cookie tracking software tracks only per device/browser unless combined with other tech like login data.
Depends on the cookie type, can be session-only or last days, months, or even years.
Users can clear cookies from their browsers but businesses also have options to manage stored data.
