Buy HiveMQ Broker Online: Two New Self-Managed Packages, Deploy in Minutes
Published: April 16, 2026 at 02:32 PM
News Article
luge
competition-discipline
sport
online-shopping
retail

Content
HiveMQ has officially opened a direct online purchasing path for its self-managed MQTT broker, eliminating traditional sales cycles for specific deployment scenarios. The company now offers two distinct packages, Launch and Run, which can be bought directly via credit card and deployed within minutes. This initiative targets engineering teams and technical buyers who have well-defined infrastructure requirements and seek predictable pricing without the overhead of custom commercial processes.
The Launch package is priced at $299 per month and is designed for early deployments and lower-throughput production workloads. It includes clustering, high availability, security features, Enterprise Extensions, and Data Hub capabilities. The Run package costs $499 per month and caters to steady-state production workloads requiring higher throughput and more robust Silver support. Both plans currently operate under promotional pricing and are restricted to single-broker deployments.
Alongside the new purchasing model, HiveMQ has simplified license management for self-managed environments. Users can now utilize a single license key across their entire cluster rather than managing individual license files on each node. This update reduces manual setup complexity and allows automatic entitlement updates when subscriptions change. Existing customers retain full support for the legacy license file option without requiring changes to their current operations.
These self-managed packages are intended for pilot projects, single-site systems, and teams with known capacity needs. While the process removes the need for quote requests or waiting periods, larger or multi-broker deployments still require contacting the HiveMQ team for custom terms. Buyers can access AI-assisted configuration guidance through the company's support tool, Bea, during the setup phase.
Key Insights
HiveMQ's shift toward self-service licensing significantly lowers the barrier to entry for organizations adopting MQTT technology.
By removing sales friction, the company accelerates time-to-production for smaller-scale IoT and industrial applications.
However, the restriction to single-broker deployments suggests this model may not fully replace enterprise negotiations for complex architectures.
Future adoption will depend on whether promotional pricing stabilizes into sustainable long-term rates.