Adobe Analytics
Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.How do you position yourself against your competitors?Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
Adobe Analytics Introduction
What is Adobe Analytics?
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.
How to use Adobe Analytics?
Visit website for more info
Why Choose Adobe Analytics?
Choose this if you wanna get deep insights into your customers' behavior across all digital touchpoints. Adobe Analytics gives you real-time data and AI-powered analysis so you can spot trends, fix issues, and boost your marketing game. It's perfect for teams looking to understand their audience better and make smarter business moves.
Adobe Analytics Features
Metrics
- ✓Sessions - Digital Analytics
- ✓Engagement
- ✓Entry and Exit Pages
- ✓Standard Event Tracking
- ✓Custom Event Tracking
- ✓Return
- ✓Conversions
Reporting
- ✓Real-Time Reporting
- ✓Trending
- ✓Retroactive Reporting
- ✓Segmentation
- ✓Custom Reports and Dashboards
Other
- ✓User Data
- ✓Campaign Tracking
Administration
- ✓Performance and Reliability
Pricing
Small-Business
18% more expensive than the avg. Digital Analytics product https://www.g2.com/products/adobe-analytics/reviews?filters%5Bcompany_segment%5D%5B%5D=179
Mid-Market
25% more expensive than the avg. Digital Analytics product https://www.g2.com/products/adobe-analytics/reviews?filters%5Bcompany_segment%5D%5B%5D=180
