dunnhumby Promotion

dunnhumby Promotion is a web-based tool designed to enhance the promotional planning process through the power of dunnhumby Customer Data Science. This innovative software supports everyday promotional decisions by providing valuable category guidelines, such as identifying the most effective display types to optimise promotion plans. dunnhumby Promotion also calculates the incremental performance of past promotions and evaluates the impact of each tactic used. Additionally, it identifies underperforming promotions that negatively affect sales and margins. Key Benefits for Retailers: • Proven to boost sales and margins while reducing the risk of underperforming promotions • Optimised promotional performance by selecting the best mix of tactics for maximum impact • In-depth insights for more effective negotiations with manufacturers • Enhanced customer experience through relevant promotions that resonate with customers

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