Fullstory
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.How do you position yourself against your competitors?Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks to help enterprises create better products and experiences that win loyal customers for life. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. Fullstory provides product analytics, conversion funnels, replay of real user sessions, advanced search capabilities, and robust debugging and developer tools—all while integrating with leading SaaS products
Fullstory Introduction
What is Fullstory?
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data origination, updating incomplete or incorrect data, defining data sets across teams, and reformatting data to integrate within existing tech stacks. Teams spend less time analyzing and more time boosting revenue with in-the-moment personalized experiences and accurate predictions based on real-time actions and data.
How to use Fullstory?
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Why Choose Fullstory?
Choosing Fullstory means getting way more than just basic analytics. It digs deep into user behavior, showing you the why behind actions with session replays and sentiment insights, so you can build better experiences that actually convert.
Fullstory Features
Metrics
- ✓Standard Event Tracking
- ✓Custom Event Tracking
Reporting
- ✓Real-Time Reporting
- ✓Segmentation
Administration
- ✓Performance and Reliability
- ✓User, Role, and Access Management
User Behavior
- ✓Click Tracking
- ✓Eye Tracking
- ✓Mouse Movement
- ✓Frustration Tracking
A/B Testing
- ✓Error and Bug Tracking
- ✓Data Analysis
- ✓Notes
Visitor Information
- ✓User Identification
- ✓Search Box
Pricing
Data Direct
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- ✓ Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Business
For teams that need total cross-functional clarity into their digital portfolio.
- ✓ Autocapture
- ✓ Session Insights
- ✓ Core Product Analytics
- ✓ Mobile Add-On
Advanced
For companies that need deep product analytics and qualitative insights to grow with agility.
- ✓ Autocapture
- ✓ Session Insights
- ✓ Core Product Analytics
- ✓ Premium Product Analytics
- ✓ Mobile Add-On
Enterprise
For organizations that need to discover trends, plan roadmaps, and improve funnels at scale.
- ✓ Autocapture
- ✓ Session Insights
- ✓ Core Product Analytics
- ✓ Premium Product Analytics
- ✓ Multi-Org Management
- ✓ SSO
- ✓ Role Based Permissions
- ✓ Mobile Add-On
Free Trial
Just starting to ramp up your behavioral data? Get started with our free trial.
- ✓ Autocapture
- ✓ Core Product Analytics (Not Including Customizable Dashboards)






