Lotame Spherical Platform
• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.How do you position yourself against your competitors?Customer data platforms (CDPs) and traditional data management platforms (DMPs) are often conflated but they’re very different platforms for different use cases. CDPs, although they vary widely, focus on known customers while DMPs are intended for unknown, anonymized information or audiences. Another key difference is in use cases. CDPs have been deployed for marketing purposes (email, SMS, etc.), such as building customer profiles and engaging existing customers. By contrast, DMPs address the advertising use case (search, display, video, etc.) with activation into the adtech ecosystem as a key driver for customer acquisition.Marketers need to drive growth and revenue from both existing customers and prospective customers so a marriage between these two technologies is a critical competitive advantage.Lotame isn't a customer data platform (CDP) but rather a customer data accelerator. Where CDPs focus on marketing use cases, Lotame unifies & extends the value of customer data to advertising purposes.
