Parse.ly
Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.How do you position yourself against your competitors?Parse.ly is content analytics: The metrics tracked are the ones that matter when strategizing content creation and distribution. With better and more meaningful metrics than other analytics solutions, it is chosen because there's clear alignment between the products and business goals.Parse.ly is accessible: Hundreds of companies choose to use it because taking deeper dives into data is possible without sacrificing accessibility. Parse.ly can be used by anyone at an organization and doesn't require ample amount of training like other analytics solutions.
Parse.ly Introduction
What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
How to use Parse.ly?
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Why Choose Parse.ly?
Parse.ly is great if you want content analytics that actually matter. It tracks meaningful metrics to help you grow your audience and improve engagement, all while being easy enough for anyone on your team to use without a steep learning curve.
Parse.ly Features
Metrics
- ✓Sessions - Digital Analytics
- ✓Engagement
- ✓Entry and Exit Pages
- ✓Sessions
- ✓Engagement
- ✓Return
- ✓Conversions
- ✓Search Rank
Reporting
- ✓Real-Time Reporting
- ✓Trending
- ✓Mobile Reporting
- ✓Custom Reports and Dashboards
Tools
- ✓Contact Collection
- ✓Audience Insights
- ✓Social Sharing
Pricing
Content Advocacy
Realize the untapped potential of your content strategy.
- ✓ Geographic Segmentation
- ✓ Contributor Analysis
- ✓ Additional Channel Tracking
