PathFactory
PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns.How do you position yourself against your competitors?PathFactory shows marketers what content drives engagement, how content connects to revenue, and delivers curated, personalized content experiences at just the right time in the buyer journey.- Personalization at scale with ABM. PathFactory provides detailed insights into how target accounts engage with content, allowing for precise, real-time personalization.- Create Dynamic Landing Pages and leave manual updates behind. Automatically serve the next best content based on each visitor's behaviour, keeping them engaged and moving through the funnel.- PathFactory bundles content assets and uses AI-driven lead scoring to track which content drives the most engagement. Content Pipeline Attribution reveals the connection between content consumption and lead generation, giving your marketing and sales teams more precise insights.- Unlike other Content Experience platforms that replace key CMS functionality, PathFactory won’t negatively impact your SEO and you’ll continue to host all your own content.
