Webfusion

Webfusion is a software product which helps organisations capture and integrate their online digital data with offline sources to understand the complete customer journey a person would go through prior to purchase of a product. It can help identify who that individual is, where other digital reporting systems can only provide an overall trended view of a population. This in turn helps to understand what channels in the marketing mix attribute the most in terms of sales, to then determine the holistic picture of where a company should be spending their marketing budget across the multiple channels. The product can also give consolidated views of disparate reports, tie into research results and improve offline data for more targeted marketing activity. WebFusion can be accessed via SQL, most standard reporting software (for example Tableau, Power Bi or Google Data Studio) as well as most campaign management software.