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ZoomInfo Marketing
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ZoomInfo Marketing Introduction
What is ZoomInfo Marketing?
ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. ZoomInfo Marketing also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales. Using ZoomInfo Marketing, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. ZoomInfo Marketing also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert. Additionally, ZoomInfo Marketing gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s unparalleled contact data, the industry’s top Intent data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights.
How to use ZoomInfo Marketing?
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Why Choose ZoomInfo Marketing?
Choosing this is smart if you want a marketing platform that helps you target and convert leads with personalized engagement across multiple channels. It’s packed with tools for retargeting, campaign measurement, and lead monitoring, making it easier to prioritize and connect with the right prospects at the right time.
ZoomInfo Marketing Features
Platform Basics
- ✓Retargeting
Platform Data
- ✓Campaign Measurement
- ✓Attribution
Platform Additional Functionality
- ✓Multivariate Testing
- ✓Integrations
Lead Monitoring
- ✓Features
- ✓Performance
- ✓Identification
Data Capture
- ✓Websites
- ✓Data
Analytics
- ✓Export/Import
- ✓Reporting
Customization
- ✓Forms
- ✓Personalization
- ✓Integration
Pricing
Pricing information not available
