Goldiam International launches India’s first digital 3D ring builder - Business Upturn

Goldiam International Limited has unveiledIndia‘s first Digital 3D Ring Builder, a pioneering platform allowing customers to design and visualise bespoke lab-grown diamond rings in real-time 3D. This innovative web-based design platform enables users to configure, visualise, and order custom diamond rings with interactive three-dimensional detail onOrigem‘s digital storefront and in stores. The 3D Ring Builder represents a significant advancement in the jewellery retail experience, offering Origem’s customers the ability to choose from six ring styles, nine centre-stone shapes, six centre stone sizes for each shape, side-stone configurations, and metal options such as 10/14K white, yellow, or rose gold. Each modification is rendered instantly on a photorealistic 3D model that can be rotated, zoomed, and viewed from any angle on a desktop, tablet, or smartphone. Integrated with Goldiam’s lab-grown diamond domestic retail business under the ORIGEM brand, the platform provides customers with transparent access to certified, IGI-graded lab-grown diamond jewellery at competitive prices. The experience is available both on Origem’s website and in its stores, aligning with Goldiam’s goal to deliver world-class, technology-driven jewellery experiences to Indian consumers. Commenting on the launch,Anmol Bhansali, Managing Director ofGoldiam InternationalLimited, stated: “The launch of India’s first Digital 3D Ring Builder is an exciting moment for Origem as one step in a multifold journey to create modern jewellery retail experiences for our customers. Ring design has always been a behind-the-counter experience but with this technology, we are bringing that experience to digital, and in the customer’s own hands, with full transparency on design, materials and price. ”Key highlights of the Digital 3D Ring Builder include its status as the first integrated, end-to-end 3D ring configuration and visualisation platform developed by an Indian jewellery retail company, real-time photorealistic rendering capabilities, and its focus on lab-grown diamonds. The platform is designed to scale across Origem’s website and stores, providing a seamless desktop and mobile experience. The Digital 3D Ring Builder underscores Goldiam’s position as a technology-forward jewellery company and a leader in the lab-grown diamond sector. By integrating customisation, visualisation, and ordering into a single digital experience, Origem aims to enhance customer engagement and strengthen its competitive edge, leveraging Goldiam’s manufacturing excellence and global B2B relationships. Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE). Add us as preferred source on Google