Meiro

¿Qué es Meiro?

Meiro is a composable Customer Data and Experience Platform designed to help brands cultivate deep connections with their customers through exceptional, hyper-personalized interactions. By prioritizing uncompromised data security and compliance with privacy regulations, Meiro empowers marketers to enhance customer engagement while ensuring that data governance remains a top priority for IT teams. This dual focus on personalization and security positions Meiro as a robust solution for businesses looking to elevate their customer experience strategies. Targeted primarily at marketers and data management teams, Meiro serves organizations that require a high degree of control over their technology stack and data assets. It is particularly beneficial for brands operating in sectors with stringent security and compliance requirements. The platform's no-code capabilities allow marketing teams to create AI-driven customer journeys without needing extensive technical expertise, enabling them to drive customer lifetime value (CLV) and loyalty effectively. Meanwhile, IT departments can maintain oversight of data governance, ensuring that all data handling practices adhere to the highest standards of security and compliance. One of the standout features of Meiro is its ability to unify customer data from various touchpoints and devices into a single, comprehensive view. This holistic understanding of customer behaviors and preferences enables marketing teams to engage with customers through relevant, personalized experiences across multiple channels. The platform’s advanced data management functionalities, including real-time and batch data collection, built-in reverse ETL, and support for over 300 native integrations, streamline the process of data normalization, cleaning, and enrichment. Additionally, Meiro employs identity stitching techniques, both deterministic and probabilistic, to create accurate customer profiles that enhance targeting and engagement efforts. Meiro also excels in its marketing automation capabilities, offering features such as a drag-and-drop customer journey builder, no-code audience segmentation, and a headless personalization API. These tools allow marketers to synchronize audiences across advertising platforms and leverage native mobile push notifications and email activation channels. The platform's built-in AI content assistant further optimizes campaigns by providing insights and recommendations, while comprehensive reporting and analytics options enable users to measure the effectiveness of their marketing initiatives. With deployment options that include private deployments across major cloud platforms like AWS, Google Cloud, and Azure, as well as on-premise infrastructure, Meiro is designed to adapt to the evolving needs of businesses. Its commitment to compliance with privacy, security, and local data residency laws ensures that organizations can leverage customer data responsibly while maintaining flexibility and scalability in their data infrastructure. Data management functionality: - Data Collection (real-time & batch) - Built-in Reverse ETL - Supports every data schema & automates data normalization, cleaning, and enrichment. - 300+ Native integrations - Built-in Analytical data storage - Identity stitching (deterministic and probabilistic methods) - AI/ML engines Marketing automation features: - Single customer view (real-time) - No-code audience segmentation - Drag-and-drop customer journey builder - Headless personalization API - Audience synchronization across advertising platforms - Seamless integration with MarTech stack - Native Mobile Push notifications channel - Native Email activation channel (BYO SMTP server or use Meiro’s or activate in different vendors) - Dynamic web content (Pop-up & embedded banners) - Built-in AI content assistant & optimization - Reporting & Analytics (Native & Options to integrate with your BI) Deployment options: - Private deployments across major clouds (e.g., AWS, Google Cloud, Azure) and on-premise infrastructure. - Managed service deployments available in over 100 countries. - Compliance with privacy, security, and local data residency laws.