What is Backbase The Engagement Banking Platform?
The Backbase Engagement Banking Platform is a solution designed to assist banks in modernizing their digital banking operations and delivering improved customer experiences. This platform is suitable for banks of all sizes, from small community banks to large multinational financial institutions. Professionals in the banking industry, including executives, product managers, IT professionals, and customer service representatives, as well as retail banks, business banks, private banks & wealth management firms, and credit unions, can benefit from the capabilities offered by the Backbase Engagement Banking Platform.
Key Features
Identity & Entitlements: According to the vendor, the platform allows for the secure management of user digital identities and access rights across all digital banking channels, with the aim of mitigating risks and fraud while ensuring a seamless and secure user experience.
Customer Experience: The vendor claims that the platform enables the creation of tailored experiences and targeted campaigns by personalizing customer interactions based on preferences, behavior, and transaction history, thus delivering consistent and seamless experiences across all channels.
Digital Banking: The vendor states that the platform facilitates the building of intuitive and user-friendly digital banking applications, enabling self-service capabilities for customers to perform banking tasks online. Additionally, it integrates with core banking systems to provide real-time access to account information and transactions.
Human Assist: According to the vendor, the platform unifies customer servicing operations on a single platform, providing a unified workspace for customer service agents to access customer information and perform real-time interactions through live chat, audio, and video calls.
Process Automation: The vendor claims that the platform streamlines and simplifies business processes by automating end-to-end workflows and orchestrating complex workflows between customers and bank employees. It also enables decision automation based on predefined rules and AI-powered decision models.
Customer Data & AI: According to the vendor, the platform leverages AI/ML to reduce costs and improve financial wellness by utilizing customer data to gain insights and enhance financial wellness. It also leverages AI and machine learning to automate manual processes and create a unified customer data profile.
Integrations: The vendor states that the platform seamlessly integrates with core banking systems and third-party fintech solutions, solving back-end integration challenges and connecting with downstream systems of record within a polyglot setting.
Case Management: According to the vendor, the platform provides a single source of truth for case data across the banking process, enabling bank employees to manage tasks related to user onboarding and product applications. It also allows customers and employees to easily track the progress of an application.
Document Management: The vendor claims that the platform enables intelligent document orchestration throughout any workflow, including storage, searching, versioning, communication, and access control. It supports private repositories for service-to-service communication and ensures authorized access to case documents.
Application Center: According to the vendor, the platform provides a customer-facing environment that offers transparency throughout the business process. This allows prospects and customers to securely collaborate with the bank, complete tasks, and track the progress of their case or application.
Why Choose Backbase The Engagement Banking Platform?
Backbase is a great pick if you’re a bank looking to modernize your digital experience without the bloat of legacy systems. It’s designed to be simple, fast to deploy, and packed with features like AI, automation, and seamless integrations. If you want a sleek, all-in-one platform that improves customer engagement, this fits the bill.
