CONTEXTCLOUD

CONTEXTCLOUD, the "customer understanding machine". CONTEXTCLOUD enables publishers and marketers to dive into the heads of their target groups, helping them to deliver relevant content and optimize targeting on digital channels. With CONTEXTCLOUD's unique "Customer-Understanding-AI" that utilizes vast world knowledge-based analytics, users can easily develop data-driven content and campaign strategies, and systematically plan topic & editorial plans. The unique SWOT analyses automatically compare your owned content with your competition and identify the most profitable topic areas - always differentiated for different target groups and categories. For data-supported sustainable communication and positioning in the market. Leading companies and organizations such as ADAC, ING-DiBa, Panasonic or the German Federal Employment Agency appreciate and use the powerful instruments of CONTEXTCLOUD. You already know your customers through user tracking? But you know nothing about the 99.98% of potential customers who do not yet know you and your content. With CONTEXTCLOUD you can close this blind spot. Move away from standard socio-demographic and personal data and embrace "Deep Context Personas" with emotional attitudes, behaviors, areas of interest and political beliefs. Immerse yourself in the lifeworlds of your customers. CONTEXTCLOUD not only understands the realities of your customers, but is also able to read "between the lines", understand the context and resolve ambiguities through differentiated observation in more than 700 different subject areas. In addition, it determines sentiments and moods, reliably identifies risks (war, drugs, sexuality, hate speech, etc.) and intelligently classifies entities such as locations, dates, deadlines, norms or amounts. As a SaaS platform, CONTEXTCLOUD offers powerful data analysis cockpits in the form of dashboards or search applications. The functions can also be integrated into existing systems (CMS, PIM, ERP, CRM, DMP, etc.) via API interface.