Ibbaka

What is Ibbaka?

Ibbaka is a comprehensive Customer Value Management (CVM) platform designed for B2B SaaS companies and other businesses that deliver value through software and data solutions. In addition to its powerful platform, Ibbaka brings extensive consulting experience in value management, pricing, and packaging strategies. This expertise helps organizations not only quantify and communicate the value they provide but also optimize pricing to capture that value effectively throughout the customer lifecycle. Ibbaka serves as a centralized hub for managing value models, value stories, pricing strategies, and customer insights. By replacing disconnected spreadsheets with an integrated system, it ensures consistency across teams and enables data-driven decision-making. The platform is useful for product management, marketing, sales, customer success, and finance teams looking to align their efforts around value creation and capture. Key features and capabilities of Ibbaka include: • Value Model Engine: Develop sophisticated, configurable value models that accurately reflect the economic benefits of your solutions. • Pricing Engine: Create and manage pricing models that connect directly to value metrics. • Value Stories: Generate interactive presentations to effectively communicate value propositions to prospects and customers. • Value Pricing Dashboard: Monitor and analyze value delivery, pricing performance, and customer engagement in real time. • Use Case Configurations: Tailor value and pricing models for specific customer scenarios and use cases. Ibbaka's consulting services are rooted in years of experience helping companies address critical business challenges such as: • Increasing average contract values and accelerating sales cycles • Improving net revenue retention and reducing customer churn • Optimizing pricing strategies to maximize revenue and profitability • Aligning sales and customer success teams around value-based conversations • Demonstrating and quantifying ROI to customers throughout their journey In addition to its platform and consulting services, Ibbaka conducts extensive research programs. These research initiatives provide insights into emerging trends like AI monetization, Net Revenue Retention (NRR) optimization and SaaS industry benchmarks. This research enables Ibbaka to stay at the forefront of pricing innovation while helping clients navigate complex markets by offering data-driven recommendations on how to package and price their offerings effectively. By combining its platform with deep consulting expertise and ongoing research efforts, Ibbaka empowers companies to make informed strategic decisions, improve customer relationships, and drive sustainable growth in the competitive SaaS landscape. https://www.ibbaka.com/