MSIGHTS

Name: MSIGHTS
Brand: MSIGHTS
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MSIGHTS provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. As marketing channels proliferate, so do the data sources marketers must examine in order to quantify results and guide strategy. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.

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MSIGHTS Introduction

What is MSIGHTS?

MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: * Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. * Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. * Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).

How to use MSIGHTS?

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Why Choose MSIGHTS?

Choose this if you want a powerful marketing data platform that makes sense of all your scattered data sources. It’s been around for 17+ years, so it’s proven and trusted. The automation and integration it offers save tons of time, and the ability to plug into your favorite visualization tools means you get clear, actionable insights fast.