Beauty of Joseon Named 'Global No. 1 K-Beauty Suncare Brand in Online Sales' by Euromonitor International
Beauty of Joseon has been officially recognized by Euromonitor International as the Global No. 1 K-Beauty Suncare Brand in Online Sales based on 2025 global online retail sales data. This accolade solidifies the brand's position as a leader in the K-beauty suncare category worldwide, driven by significant consumer demand across North America, Europe, and Southeast Asia. According to Euromonitor International, the global suncare market reached approximately USD 18 billion in retail value sales in 2025, recording a compound annual growth rate of 11 percent from 2020 to 2025. Kayla Villena, Global Insight Manager for Beauty and Personal Care at Euromonitor, noted that "sun care category growth is being driven by climate changes and a move toward lighter, breathable makeup." She highlighted that texture innovation, specifically sunscreens that are serum-like, transparent, and free of white cast, is well-received by global consumers. The brand's iconic hero product, Relief Sun, has driven rapid global growth through organic consumer reviews praising its hydrating feel and dewy finish. Social media content across TikTok, Instagram, and YouTube has further amplified both Relief Sun and the brand's global recognition. Beauty of Joseon has also expanded its suncare portfolio with the weightlessly refreshing Relief Sun Aqua-Fresh and the easy-to-use Matte Sun Stick, both of which continue to show steady sales growth across global markets. A Beauty of Joseon representative stated, "We have continuously expanded our suncare lineup — from a single sunscreen to sun sticks, body sunscreens, and tone-up sunscreens — driven by a deep understanding of consumer needs across global markets." The brand, acquired by Goodai Global in 2019, continues to reimagine centuries of Korean herbal tradition for the modern era, establishing itself as one of the most recognized K-beauty brands in the world. Beauty of Joseon's designation as the top online suncare brand reflects a broader industry shift where consumers prioritize skincare benefits alongside UV protection. The success of lightweight, invisible finishes indicates that future market leaders must innovate beyond basic functionality to meet evolving texture preferences. While current growth trends are robust, maintaining this dominance will require sustained investment in product differentiation as competitors enter the Hanbang beauty space.
Publicado: June 10, 2026 at 06:26 AM
News Article
Conteúdo
Beauty of Joseon has been officially recognized by Euromonitor International as the Global No. 1 K-Beauty Suncare Brand in Online Sales based on 2025 global online retail sales data. This accolade solidifies the brand's position as a leader in the K-beauty suncare category worldwide, driven by significant consumer demand across North America, Europe, and Southeast Asia.
According to Euromonitor International, the global suncare market reached approximately USD 18 billion in retail value sales in 2025, recording a compound annual growth rate of 11 percent from 2020 to 2025. Kayla Villena, Global Insight Manager for Beauty and Personal Care at Euromonitor, noted that "sun care category growth is being driven by climate changes and a move toward lighter, breathable makeup." She highlighted that texture innovation, specifically sunscreens that are serum-like, transparent, and free of white cast, is well-received by global consumers.
The brand's iconic hero product, Relief Sun, has driven rapid global growth through organic consumer reviews praising its hydrating feel and dewy finish. Social media content across TikTok, Instagram, and YouTube has further amplified both Relief Sun and the brand's global recognition. Beauty of Joseon has also expanded its suncare portfolio with the weightlessly refreshing Relief Sun Aqua-Fresh and the easy-to-use Matte Sun Stick, both of which continue to show steady sales growth across global markets.
A Beauty of Joseon representative stated, "We have continuously expanded our suncare lineup — from a single sunscreen to sun sticks, body sunscreens, and tone-up sunscreens — driven by a deep understanding of consumer needs across global markets." The brand, acquired by Goodai Global in 2019, continues to reimagine centuries of Korean herbal tradition for the modern era, establishing itself as one of the most recognized K-beauty brands in the world.
Insights principais
Beauty of Joseon's designation as the top online suncare brand reflects a broader industry shift where consumers prioritize skincare benefits alongside UV protection.
The success of lightweight, invisible finishes indicates that future market leaders must innovate beyond basic functionality to meet evolving texture preferences.
While current growth trends are robust, maintaining this dominance will require sustained investment in product differentiation as competitors enter the Hanbang beauty space.