The UK’s first canned chilled soup, DOZZ, hits Ocado. Redefining Ready-to-Drink Meals for Online Grocery | Grocery Trader
Publicado: May 5, 2026 at 10:34 AM
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Conteúdo
DOZZ, the chilled ready-to-drink soup brand, has expanded its UK distribution by listing four core flavours on the Ocado online grocery platform. The new listing offers Vegetable Soup, Broccoli Soup, Chilli Bean Soup, and Mushroom Soup at £2.70 per 310ml ring-pull can. This move follows the brand's recognition as The Grocer’s Top Launch 2025 in soup and builds upon its initial UK launch earlier in the year.
The product targets health-conscious shoppers prioritizing nutrition and convenience, aligning with data showing one in four UK households ranks health as their top priority for the year ahead. Each can contains from 102kcal and features preservative-free ingredients, catering to those seeking light, nutritious meals suitable for home, work, or travel. The recyclable aluminium cans offer a chilled shelf life of four to eight months with low handling requirements, making them suitable for online logistics.
Ender Bolat, General Manager at DOZZ, highlighted the strategic importance of the partnership, noting that online grocery is a key channel for reaching consumers who seek convenience without compromising on quality. The listing aims to reinforce DOZZ's position as a leader in the chilled, ready-to-drink soup category while accelerating growth alongside its existing global success.
In addition to the four Ocado-exclusive flavours, the wider DOZZ range includes seven other globally inspired recipes such as Gazpacho, Yogurt and Mint, Tomato, Chicken, Lentil, and Spinach. These options cater to both plant-based and meat-eating consumers, further diversifying the brand's appeal within the competitive ready-to-eat market.
Insights principais
DOZZ's entry into Ocado signals a growing consolidation of premium chilled ready-to-drink products within major online grocery channels.
This expansion leverages the increasing consumer demand for portion-controlled, low-calorie meals that fit into busy lifestyles.
While the partnership offers immediate visibility, long-term success will depend on maintaining shelf-life quality during delivery.
Market competition remains high, requiring continuous innovation to sustain the brand's leadership position.