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Advertisers, media buyers, agencies, and brands looking to automate and optimize their programmatic ad purchases.
Advertisers set up campaigns in the DSP, defining target audience, budget, and goals. The DSP then participates in real-time auctions on ad exchanges to buy ad impressions that match the criteria, delivering relevant ads to users instantly and tracking performance for optimization.
Some platforms are easy to use, but others might need knowledge of programmatic advertising basics.
DSPs bid on inventory, so placement depends on winning auctions, but you can target preferred sites.
Costs vary, but DSPs help optimize bids to get best value within your budget.
Yep, most DSPs support various ad formats including video, display, and mobile.
Many DSPs use fraud detection tech and partner with verification services to reduce invalid traffic.
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