Best 51 Supply Side Platforms (SSP) products
What is Supply Side Platforms (SSP)?
Supply Side Platforms (SSP) are technology platforms that help publishers manage and sell their digital ad inventory programmatically. SSPs connect publishers’ available ad spaces with multiple ad exchanges and demand sources to maximize revenue.
What are the top 10 Digital Advertising Tech products for Supply Side Platforms (SSP)?
Newest Supply Side Platforms (SSP) Products
Supply Side Platforms (SSP) Core Features
- Real-time bidding integration
- Inventory management and optimization
- Multiple demand source connections
- Reporting and analytics
- Support for various ad formats including display
- video
- and mobile
Advantages of Supply Side Platforms (SSP)?
- Maximizes ad revenue through competitive bidding
- Simplifies inventory management
- Provides access to a wide pool of advertisers
- Enables real-time price optimization
- Offers transparency with detailed reporting
Who is suitable to use Supply Side Platforms (SSP)?
Website publishers, app developers, digital media owners, and ad networks wanting to monetize ad inventory efficiently.
How does Supply Side Platforms (SSP) work?
Publishers connect their ad inventory to an SSP, which then makes that inventory available to demand side platforms (DSPs) and ad exchanges. When a user visits the publisher’s site, an auction happens in milliseconds where advertisers bid to show their ads. The highest bidder wins, and their ad is displayed, ensuring publishers get the best price.
FAQ about Supply Side Platforms (SSP)?
What’s the difference between SSP and DSP?
SSPs are for publishers selling ad space, DSPs are for advertisers buying it.
Can SSPs handle video and mobile ads?
Yep, most SSPs support multiple ad formats including video and mobile.
Is technical setup complicated for SSPs?
It can be, but many SSPs offer support and easy integrations.
How do SSPs increase my ad revenue?
By connecting your inventory to many buyers and running real-time auctions.
Are SSPs suitable for small publishers?
Yes, but some SSPs have minimum requirements or fees to consider.
