Audiense
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.How do you position yourself against your competitors?We are creating the most significant consumer panel in the world for understanding and engaging just the right people for your brand in the most relevant and compliant way.We the ability to understand for your audience, competitors and your market:- Who makes up the audience- What they love- Online habits- What drives them- What is their personalityThere are 3 key elements that we pride ourselves on:1) Connecting the ecosystem around us through key partners across listening/ monitoring, survey panels, CRM platform and SEO solutions.2) Complimenting your tech stack - Audiense integrates seamlessly with other tools, complementing rather than overlapping, and acts as a "bridge for intelligence" by connecting social listening tools, third-party audience survey platforms, and first-party data sources.3) Offering 2 unique consumer segmentation approaches- Interconnections - Clustering based on connectivity ‘who knows who’- Affinities - Clustering based on particular interests
