Audiense
Why Choose Audiense?
Choose Audiense if you want deep, personalized audience insights that help you understand not just who your audience is, but what makes them tick. It’s perfect for marketers who want to up their game with social data and smart segmentation that actually works.
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.How do you position yourself against your competitors?We are creating the most significant consumer panel in the world for understanding and engaging just the right people for your brand in the most relevant and compliant way.We the ability to understand for your audience, competitors and your market:- Who makes up the audience- What they love- Online habits- What drives them- What is their personalityThere are 3 key elements that we pride ourselves on:1) Connecting the ecosystem around us through key partners across listening/ monitoring, survey panels, CRM platform and SEO solutions.2) Complimenting your tech stack - Audiense integrates seamlessly with other tools, complementing rather than overlapping, and acts as a "bridge for intelligence" by connecting social listening tools, third-party audience survey platforms, and first-party data sources.3) Offering 2 unique consumer segmentation approaches- Interconnections - Clustering based on connectivity ‘who knows who’- Affinities - Clustering based on particular interests
Audiense Introduction
What is Audiense?
At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management
How to use Audiense?
Visit website for more info
Why Choose Audiense?
Choose Audiense if you want deep, personalized audience insights that help you understand not just who your audience is, but what makes them tick. It’s perfect for marketers who want to up their game with social data and smart segmentation that actually works.
Audiense Features
Reports & Dashboards
- ✓Report Customizability
- ✓Report Exporting
Social Analytics
- ✓Competitor Analysis
- ✓Follower Analysis
Audiences
- ✓Audience Insights
- ✓Influencer Identification
- ✓Buyer Personas
- ✓Segmentation
Data Analysis
- ✓Network Analysis
- ✓Dashboards
- ✓Visualizations
- ✓Advanced Filtering
Administration
- ✓Data Exporting
Monitoring & Listening
- ✓Influencer Identification
Data Management & Analysis
- ✓Social Reporting
Pricing
Twitter Marketing
aka Socialbro
- ✓ Best time to tweet for Twitter
- ✓ Browse your community for Twitter and Instagram
- ✓ Filter, Follow & Unfollow for Twitter and Instagram
- ✓ Compare with your competitors for Twitter
- ✓ Twitter and Instagram audience insights
- ✓ Manage Twitter Lists for Twitter
- ✓ Monitoring/Listening for Twitter
- ✓ DM Bots and Broadcast for Twitter
- ✓ Rule Builder for Twitter
- ✓ Tailored audiences for Twitter
- ✓ Audience Manager for Twitter
- ✓ Tweet Analytics
- ✓ Intersection and Affinity Report for Twitter
- ✓ Adv. Subscription Experiences/Bots
Audiense Insights
Social segmentation and profiling
- ✓ Starts at x60 reports per year - Unlimited Seats
- ✓ Audience segmentation Instantly understand who makes up your target audience.
- ✓ Demographics such as countries, cities, how they describe themselves, names.
- ✓ Interests in brands, celebrities or influencers and categories (ie: Music, Tech, etc.)
- ✓ Content from social channels (Facebook, Instagram and Twitter) and the websphere.
- ✓ Create benchmarks with different segments, countries or even other competitors.
- ✓ Compare segments with baselines and other audiences.
- ✓ Includes
- ✓ Monitoring/Listening capabilities (Included 100,000 tweets)
Audiense Insights Unlimited
"All you can eat" - based on number seats
- ✓ Audiense Insights
- ✓ Twitter Marketing
About Audiense
What Is Audiense?
At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management
Key Features
- Report Customizability
- Report Exporting
- Competitor Analysis
- Follower Analysis
- Audience Insights
- Influencer Identification
- Buyer Personas
- Segmentation
Best For
- Teams evaluating Audience Intelligence Platforms solutions
- Analysis workflows
- Audience insights workflows
- Audience segmentation workflows
- Categories workflows
Category Context
Audiense is listed under Audience Intelligence Platforms on AI-U and can be compared against other products in the same category for use case fit, feature coverage, and pricing model.
Pricing Summary
- Twitter Marketing: from $948 billed annually — aka Socialbro
- Audiense Insights: from $8352 billed annually — Social segmentation and profiling
- Audiense Insights Unlimited: from $25000 billed annually — "All you can eat" - based on number seats