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PR teams, marketers, customer service reps, and businesses wanting to stay on top of brand reputation and market trends.
These tools scan social networks continuously for specified keywords or brand mentions. They collect and analyze this data to gauge sentiment and volume, alerting users to potential issues or opportunities.
Most tools support global tracking across multiple languages and platforms.
The tool uses AI to determine if mentions are positive, negative, or neutral based on context.
Yep, many tools have real-time alerts for spikes in negative mentions or crises.
Yes, tracking competitors helps you understand their reputation and strategies.
Absolutely, it helps you catch feedback and complaints early to improve service.
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