Google Marketing Platform
Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.
Google Marketing Platform Introduction
What is Google Marketing Platform?
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
How to use Google Marketing Platform?
Visit website for more info
Why Choose Google Marketing Platform?
You should choose this if you want a trusted, all-in-one ad tech platform backed by Google’s expertise. Google Marketing Platform helps you create and manage high-impact campaigns with powerful tools that cover everything from ad serving to analytics.
Google Marketing Platform Features
Channel Functionality
- ✓Display Functionality
Campaign Management
- ✓Campaign Dashboard
- ✓Campaign Optimization
- ✓Reach
- ✓Bulk Editing
- ✓Batch Uploading
- ✓Creative Optimization
Targeting
- ✓Targeting
- ✓Retargeting
- ✓Geo-Targeting
Platform
- ✓Custom Reports
- ✓User, Role, and Access Management
- ✓Performance and Reliability
- ✓Customization
- ✓Workflow Capability
Pricing
Small-Business
2% less expensive than the avg. Paid Search Advertising product https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bcompany_segment%5D%5B%5D=179
Mid-Market
9% more expensive than the avg. Paid Search Advertising product https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bcompany_segment%5D%5B%5D=180
Enterprise
27% more expensive than the avg. Paid Search Advertising product https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bcompany_segment%5D%5B%5D=181
