SAS Customer Intelligence 360
Generate business value quickly with 360-degree customer data views, segments, reports and models.How do you position yourself against your competitors?SAS Customer Intelligence 360 empowers organizations to accelerate data activation and customer engagement while meeting customer expectations for privacy, transparency, and trust. Built from the ground up, this modern, AI-powered, multichannel marketing hub seamlessly integrates every function—data ingestion, exploration, orchestration, decisioning, and measurement—into one cohesive solution. Its hybrid architecture reduces ETL costs and provides the flexibility to keep data where it resides, pulling only what’s needed for activation when it’s needed.Designed with the everyday marketer in mind, SAS adapts to your unique needs, enabling everything from simple campaign management to advanced omnichannel journey orchestration. Embedded AI and machine learning refine audience insights over time, helping marketers create segments that drive retention and unlock new opportunities. As your business evolves, so can your messaging—shifting from static campaigns to dynamic customer journeys that optimize behavioral, demographic, and historical data to deliver higher conversion rates, deeper engagement, and greater lifetime value.
