The Trade Desk
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.How do you position yourself against your competitors?The Trade Desk is uniquely positioned as the only DSP that offers global scale across an omnichannel landscape and transparency and openness to allow advertisers to completely own their data, including the measurement of success using the advertiser's source of truth. This is especially important for the activation and understanding of advertiser's owned first-party data, where audiences can be reached at scale and measured for effectiveness.We are buy-side only. We believe that by aligning our business only with buyers, we are able to avoid inherent conflicts of interest that exist when serving both the buy-side and sell-side. This is why we do not own any advertising inventory. We provide our clients with a marketplace of inventory and data partners allowing you to spend your budgets based on performance.
