Tracardi
Open-source Customer Data Platform for automated customer engagement and personalized experiences.
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Tracardi is an API-first solution, low-code / no-code platform aimed at any business that wants to start using user data for automated customer engagement. It is an open-source Customer Data Platform (CDP) designed to help businesses engage their customers and build sales through automated digital experiences. Tracardi unifies customer data from multiple sources, enabling personalized interactions and targeted marketing campaigns. It offers features like real-time data processing, extensive plugin options, and multi-tenant support, making it adaptable to various business needs.
To use Tracardi, you can start by contacting them to schedule a demo. Then, install the demo or Proof of Concept version to explore its features. Once satisfied, you can make a contract and launch the production version to fully utilize its capabilities.
Go for this if you want full control over your customer data with an open-source platform. It’s great for integrating data, personalizing user experiences, and automating marketing without locking you into proprietary software.
Best for small companies with limited number of customers. Collection of behavioral customer data from multiple sources, Stitching one customer profile, Event and profile orchestration, Simple Automation. Limitations: Limited number of collected events per seconds (harder to scale), Single tenant installation, Limited Automation, No event validation.
Best for big companies with a lot of data collected. All from open-source version, plus Event validation, Custom profile merging, Performance (Parallel Processing of Data), Extended automation, Programmable Data Streams, Collection via Queues (Kafka, RabbitMq, etc), Separate Test and Production Environment, Customer Activation. Limitations: Single Tenant.
Best for SaaS Providers. Mutli-Tenant setup, Support with Installation and Integration, Lowered Price per Tenant Installation.
