Adobe Audience Manager
Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Adobe Audience Manager Introduction
What is Adobe Audience Manager?
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.
How to use Adobe Audience Manager?
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Why Choose Adobe Audience Manager?
Choose this if you need a top-tier data management platform that helps you build detailed audience profiles and unify data from all sources. Adobe Audience Manager is perfect for marketers who want a 360-degree view of their customers to power smarter targeting and personalization.
Adobe Audience Manager Features
Data Integration
- ✓1st-Party Data Integration
- ✓3rd-Party Data Integration
- ✓Offline Data Integration
- ✓Mobile Data Integration
Data Analysis & Optimization
- ✓Audience Segmentation
- ✓Recommendations
- ✓Standard Dashboards
- ✓Custom Reports
Platform
- ✓Data Permissions
- ✓User, Role, and Access Management
- ✓Enterprise Scalability
- ✓Internationalization
Pricing
Pricing information not available
