CustomerLabs 1PD Ops Platform

Name: CustomerLabs 1PD Ops Platform
Brand: CustomerLabs
Price: Starts from $99 USD
Availability: InStock
Rating: 4.83 (1 reviews)

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Visual tracking tool for digital marketers to track and send website events data in 30 minutes to Ad Platforms, Analytics Tools, CRMs, Marketing Automation and others without coding.

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SoftwareCustomer Data Platforms (Cdp)Customer Data Platforms (CDP)Tag Management Systems

CustomerLabs 1PD Ops Platform Introduction

What is CustomerLabs 1PD Ops Platform?

The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users

How to use CustomerLabs 1PD Ops Platform?

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Why Choose CustomerLabs 1PD Ops Platform?

You should choose this if you’re a marketer looking for a no-code tool to easily track and unify first-party data across platforms, helping you run personalized campaigns without relying on tech teams.