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Marketers, CRM teams, data analysts, and businesses aiming to improve customer targeting and personalization.
CDPs gather data from websites, apps, CRM systems, and more, then clean and combine it into a unified profile for each customer. This consolidated data is then made accessible to other marketing tools to help craft targeted campaigns and improve customer interactions.
A CDP focuses on collecting and unifying data from many sources, while a CRM mainly manages customer relationships and sales tracking.
Yes, CDPs are designed to connect with email platforms, ad networks, analytics tools, and more.
Some setup and integration may need tech skills but many CDPs aim to be user-friendly for marketers.
Most modern CDPs support real-time or near-real-time data processing for timely marketing actions.
Definitely, even small businesses can use CDPs to better understand their customers and personalize communication.
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