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PR managers, marketing analysts, communication teams, and agencies looking to prove the value of their PR efforts
The software collects data from various media and social platforms, analyzes sentiment and reach, and compiles this info into intuitive dashboards. It helps users understand how their PR efforts affect brand perception and business outcomes.
The software uses AI to scan text from mentions and classifies them as positive, negative or neutral.
Yes, most tools rank coverage by reach and influence so you know where your efforts matter most.
Many tools let you monitor competitor media mentions to benchmark your own PR performance.
Not really, they’re designed to be user-friendly but some basic understanding of PR metrics helps.
Yep, export options are usually available in multiple formats like PDF or Excel.
