Viant Technology
Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Viant Technology Introduction
What is Viant Technology?
The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.
How to use Viant Technology?
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Why Choose Viant Technology?
Choosing this means you get a cutting-edge programmatic advertising platform that connects you to consumers across tons of channels. It’s perfect for marketers who wanna maximize their ad spend with real-time, data-driven insights.
Viant Technology Features
Channel Functionality
- ✓Display Functionality
Campaign Management
- ✓Campaign Dashboard
- ✓Campaign Optimization
- ✓Reach
- ✓Brand Safety
- ✓Frequency Capping
- ✓Budget Pacing
Targeting
- ✓Targeting
- ✓Geo-Targeting
Demand Side Platforms
- ✓Machine Learning Optimization
- ✓Estimate and Projections
- ✓Cross-Device Capabilities
- ✓Cross Channel Capabilities
Platform
- ✓User, Role, and Access Management
- ✓Performance and Reliability
Pricing
Pricing information not available
