Yahoo AdTech DSP
Why Choose Yahoo AdTech DSP?
You should choose this if you want a powerful, independent programmatic video advertising platform that gives you access to premium inventory across devices. Yahoo AdTech DSP combines machine learning with robust campaign management to help you hit complex marketing goals.
Yahoo AdTech DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV.
Yahoo AdTech DSP Introduction
What is Yahoo AdTech DSP?
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms
How to use Yahoo AdTech DSP?
Visit website for more info
Why Choose Yahoo AdTech DSP?
You should choose this if you want a powerful, independent programmatic video advertising platform that gives you access to premium inventory across devices. Yahoo AdTech DSP combines machine learning with robust campaign management to help you hit complex marketing goals.
Yahoo AdTech DSP Features
Campaign Management
- ✓Campaign Dashboard
- ✓Campaign Optimization
- ✓Reach
- ✓Bulk Editing
- ✓Batch Uploading
- ✓Budget Pacing
- ✓Rich Media Capabilties
Targeting
- ✓Targeting
- ✓Retargeting
- ✓Geo-Targeting
Platform
- ✓Custom Reports
- ✓User, Role, and Access Management
- ✓Performance and Reliability
- ✓Enterprise Scalability
- ✓Customization
Pricing
Small-Business
18% more expensive than the avg. Cross-Channel Advertising product https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bcompany_segment%5D%5B%5D=179
Mid-Market
22% less expensive than the avg. Cross-Channel Advertising product https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bcompany_segment%5D%5B%5D=180
Enterprise
24% less expensive than the avg. Cross-Channel Advertising product https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bcompany_segment%5D%5B%5D=181
About Yahoo AdTech DSP
What Is Yahoo AdTech DSP?
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms
Key Features
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Budget Pacing
- Rich Media Capabilties
- Targeting
Best For
- Teams evaluating Cross-Channel Advertising Software solutions
- Ads workflows
- Advertising workflows
- Audiences workflows
- Bing ads workflows
Category Context
Yahoo AdTech DSP is listed under Cross-Channel Advertising Software on AI-U and can be compared against other products in the same category for use case fit, feature coverage, and pricing model.
Pricing Summary
- Small-Business: Pricing not listed — 18% more expensive than the avg. Cross-Channel Advertising product https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bcompany_segment%5D%5B%5D=179
- Mid-Market: Pricing not listed — 22% less expensive than the avg. Cross-Channel Advertising product https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bcompany_segment%5D%5B%5D=180
- Enterprise: Pricing not listed — 24% less expensive than the avg. Cross-Channel Advertising product https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bcompany_segment%5D%5B%5D=181
Alternatives
- StackAdapt — With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the bes
- Google Marketing Platform — Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage a
- The Trade Desk — The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detai
Yahoo AdTech DSP Tags
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