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Perfect for marketers, digital analysts, and agencies wanting to optimize marketing spend and understand campaign performance across multiple channels.
The software collects data from various marketing touchpoints like ads, emails, social media, and website visits. It then uses different models to assign credit for conversions to these touchpoints, helping marketers see which efforts contributed most to sales or leads.
Common ones include first-touch, last-touch, linear, time decay, and algorithmic models.
Some tools allow you to input offline data manually, but mostly they focus on online digital channels.
It varies, but many offer near real-time updates to help marketers react quickly.
Most platforms support integrations with popular ad networks, CRMs, and analytics tools, making setup smoother.
Yes, it automates attribution analysis, saving time and reducing errors.
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