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Business strategists, market researchers, product managers, and executives seeking actionable market data to guide decisions.
This software collects data from various sources like news, social media, financial reports, and surveys, then uses AI and analytics to identify patterns and opportunities. It provides dashboards and alerts so users can monitor the competitive landscape and market shifts effectively.
Market intelligence is ongoing and broader, while market research is usually project-based and specific.
Yes, many tools offer real-time monitoring of competitor activities and news.
Definitely, understanding market trends helps all businesses big or small.
Yup, analyzing social media and reviews to gauge customer opinions is common.
Most tools are designed to be user-friendly, with dashboards and easy-to-understand reports.
