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Product managers, data analysts, growth teams, and developers focused on improving product engagement and performance.
These tools collect data from product usage like clicks, time spent, and feature interactions. They then process and visualize this data in reports and dashboards, allowing teams to analyze trends, spot drop-offs in user flows, and prioritize feature enhancements.
It tracks things like user actions, feature usage, session duration, and conversion funnels.
Mostly, yes. It’s focused on apps, websites, and software products.
Definitely, by identifying where users drop off and what features keep them engaged.
Some setup might need dev help, but many tools offer easier integrations now.
Web analytics focus on site traffic, while product analytics dive deeper into user interactions within a product.
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