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PR teams, marketing professionals, agencies, and anyone managing brand reputation and media relations
These tools gather data from various media sources, let you plan and execute PR campaigns, track influencer activity, and enable teams to collaborate on messaging and outreach. They often integrate with other marketing systems to provide a unified workflow.
It usually tracks online news, social media, blogs, and sometimes traditional media like TV and radio mentions.
Yes, many have influencer databases and tools to help you manage relationships and campaigns with influencers.
Most are user-friendly but may require some time to get used to, especially for team collaboration features.
Yep, they provide analytics and report generation to measure PR campaign success.
Many support integrations with CRM, email marketing, and social media tools to streamline workflows.
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